As the market integrated ceiling industry gradually improve, consumer's perceived level gradually increased, the influence of the brand upgrade, integrated ceiling to buy a good brand has become the consumer very rational treatment of the problem, and the enterprise also early aware of this subtle change consumer psychology.
Integrated ceiling for consumers is not a simple decoration, but the quality of life, integrated ceiling safety, beautiful, practical, energy-saving, comprehensive price higher advantages for consumer acceptance and favor, so, the enterprise to the consumer market is also not a single product itself, but to meet consumer demand for the material at the same time also paste and the psychology of consumer demand, how to make the integrated ceiling to let the consumer life better, rather than sticking to the price war.
In the five one activity, enterprises have in addition to the product price promotions as essentially a selling point, also started the brand culture of outstanding products, in order to more close to the consumer psychology.