Integrated ceiling founded from 2005 onwards, all kinds of brand competition is as the shadow follows the form has not been interrupted, "top ten brands", "brand integrity", "Chinese Jiezhuang five brand", "ten big brands", from different institutions appraisal, you Changba I will debut, not only make the enterprise too busy to attend to all, make consumers see things in a blur, also disrupted the integrated ceiling industry choose real benchmark enterprises and excellent brand, to a certain extent, affected the healthy development of the industry. The author believes that, in the face of the selection of brands come in a throng, authority should be introduced as soon as possible scientific standards of fair, standardized assessment activities, let the real leader of the enterprise talent showing itself, leading the healthy development of the industry.
Enterprise: ranking to prestigious enough
There is no doubt that the brand is an important asset of enterprises, the importance of self-evident brand development of enterprises. Especially for the new industry, the market has yet to be standardized and integration, this time to win in the brand competition in the enterprise, will make the product is in does not have the advantages of other products in the competition, so as to enhance their brand, leading the industry to become the direction indicator. As the author of a telephone interview, an integrated ceiling enterprises vice president said: "the selection of brands, manufacturers are more important, because in actual sales can effectively enhance the brand of persuasion."
Positive effect because the brand force, whether it is a well-known large enterprises, or just a way nobody want to upgrade their brand through a variety of channels, thereby winning more favor of dealers and consumers trust. The brand has great attraction to the enterprise, to the rating agencies create wealth. When the waves of brand competition coming, or enterprise money can buy a copy of "honor", or companies have yet to sign up is forced to "language", the original intention of brand competition becomes a taste, the strength of the enterprise and the selected brands also produced out of touch. This makes any real impact, worthy of the name brand is very hurt -- not to participate in it, there are always people who participate, not on the brand rankings, its own brand to unsuspecting consumers, will reduce the relative "reputation", without being loss; come, pick up too much repetition of the "honor" is undoubtedly a human resources waste.